I was hired to design sell sheets for all Poppy Wines' varietals, using a hero image on the front and product details on the back. The logo and product shots were provided. I did some retouching on the bottles (with help from a production artist) and selected the background images from a stock library. 
For the image on the back, I used a photoshop filter to resemble a vintage sketch. 

This sell sheet represented all four varietals from the vineyard.

I was a Production Artist/Designer with Apple in their marketing department for over four years, building store signage for their channel stores, worldwide. 

Left:  Kiosk in a Verizon store. Right: Backlit sign in a Best Buy store. 


While at Apple, I designed and illustrated the cover for our team's studio handbook 

This is a design comp I created for the iApps team at Apple.

As Art Director and Design Manager for Gap Global Operations and Communications, I came up with the overall concept for the season's fall campaign, building off of Marketing's theme of denim and music.
I art directed each of the bilingual deliverables and oversaw the print production and fulfillment
of complex collation packages to the stores. 

As Art Director and Design Manager for Gap Global Operations and Communications, I art directed the magazine for store employees. I was also the hands on designer for some of the internal pages, including the spread shown above.

Concept, Art Direction, Design // Gap Employee Handbook, Spring campaign. 

Challenged with a way to streamline product information to Gap store employees and before an online version was available, I developed the idea of a small binder to use at cash wraps and back rooms. There was much collaboration involved from my entire team, our internal client and our print vendor. My team and I produced four separate bi-lingual books each season, one per sub-brand, for all stores, worldwide. 

My team was also responsible for worldwide fulfillment of all books.
It was typical to have over 35 different collation packages. 

I was challenged with the goal of making the large-scale, 4-page monthly newsletter called "Brand News" more dynamic and attractive to all Gap Brand store employees (translated for Gap's six major international markets). 
I re-designed the overall look and feel as well as did the production for the project.

This is a montage of 3Degrees' corporate clients' various communication pieces that explained their commitment to clean energy. Shown above, Safeway's HQ employee commuter bus banner. The banner was also reprinted and displayed in HQ's employee cafeteria. Also for Safeway, a bi-fold brochure which they printed internally.
The brochures were printed internally, using their paper choice. 

Bottom left: A poster for NBC11, produced under my creative direction along with my copy.  
Bottom right: I developed the concept and designed this poster for a Johnson & Johnson employee event. 

This is a montage of 3Degrees' corporate and utility client's pieces that explained their commitment to clean energy.

Left: My concept, copy and design for a proposal presented to Wells Fargo.
Right: A montage of brochures I art directed for clients and utility partners.

These are a series of bus tails I wrote and designed for 3Degrees' utility partner, Green Roseville.

I designed this cover for a photographer's book of jazz musicians.

Book cover design for a local writer's book of poems.


Prototype page as part of a User Experience course I took in 2016. 
© 2016 Cat Sitty® by Libby Klitsch
Back to Top